"Exhibition Advice E-Bulletin"

During the course of 2008 Clip will be running a series of E-Bulletins, giving you our first hand advice on how to get the most out of attending an Exhibition. Whether you are a first time or a seasoned exhibitor, we will ensure that there is relevant information for each of you by splitting the advice into 3 specific groups;

Spring - How to maximise your impact in a Shell Scheme stand.
Summer - Helpful tips for exhibitors who take Space Only stands.
Autumn - Project Management for large exhibition programmes and/or Exhibiting Overseas.

Each Exhibition topic will be split into a series of 4 or 5 weekly E-bulletins, offering useful nuggets of advice to help you maximise your Exhibition efficiency.

Not a single text book or website has been consulted when putting these E-Bulletins together. All the titbits will come from a group of 8 Clip employees with a combined 67 years of experience in the Exhibition World. It's all from the "horses mouth" - but don't tell any of the Expert Panel we called them horses!

Our first E-session will give advice to all exhibitors but will concentrate specifically on those of you who exhibit within a shell scheme stand.

Shell Scheme E-Bulletin schedule;

Week 1; Budgeting for your Exhibition and measuring your ROI.
What will attending the Exhibition actually cost me, what costs should I include and how do I try and measure the show's efficiency?

Week 2; What size stand space should I book and how can I dress it to make maximum impact?
How should I split my budget to ensure that I allocate enough funds for all the relevant areas of exhibiting?

Week 3; Attention grabbing graphic messages - the 3 second rule.
How do I stand out from the crowd, what message should I put across?

Week 4; Manning the stand - Why should people come onto my stand?
Getting people from the aisles to your stand. How to man your stand and hit your show objectives.

If you wish to subscribe to the Shell Scheme E-Bulletin, please submit the form below.

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