Display Kits News
Talk Talk aims to offer "brighter" broadband - Clip Ltd
02 Jul 2009
Display stands may be used in a new campaign by communications service provider Talk Talk, which is aiming to brand itself as Britain''s "brighter" broadband company.
The service, which is owned by the Carphone Warehouse and has previously been the sponsor of long-running reality TV show Big Brother, will launch its campaign on July 5th, with other elements of the initiative set to roll out in August.
CHI & Partners is responsible for the press and outdoor portions of the campaign, which features works and imagery created in "light graffiti" set against a range of different backdrops from around the UK at night time in order to emphasise the company''s new image.
Sites used as backgrounds include Brighton beach, Whitehall and Canal Street, which is the heart of the gay village in Manchester, Brand Republic reports.
To coincide with the campaign, Talk Talk has produced a new manifesto in which it outlines his aims to keep customer bills low.
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