Exhibition Stands News

Womenswear to feature on modular display stands - Clip Ltd

16 Dec 2009

Edited by Paul Runacres

Companies specialising in womenswear, menswear, footwear and accessories will be in attendance at the Pure London A/W11 show next year.

The event at the Olympia in Kensington, London will run from February 14th to 16th and will provide buyers will access to key designs, fabrics and silhouettes for the Autumn and Winter 2011 seasons.

Targeted at trade professionals, the event will be divided into three sections - Directional, Studio and Boutique - with an exhibition stand supplier potentially helping to enhance displays.

Organised by Emap Connect, the next edition of the biannual showcase is expected to attract more than 10,000 fashion buyers, in addition to the fashion press and other interested parties.

Post-event research carried out in August 2009 indicated 78 per cent of those attending Pure London do so to meet suppliers, while 68 per cent of visitors have "direct purchasing power" and 86 per cent went to the show to source new brands or suppliers.

Additionally, it is believed to generate an average of £116,850 worth of new business for each exhibitor over the six months following Pure London.

More than 900 contemporary and directional brands will have exhibition stands at the fashion trade expo in February 2010.

Retailers attending the event include Selfridges, Topshop, Collections Group, Harrods, Choice, House of Fraser, Jane Young, Urban Outfitters, Diverse, Jules B, Start London, Harvey Nichols, John Lewis, Anne Furbank, El Corte Ingles, Liberty, Colleen & Claire, McElhinneys, Bentalls, Anna, Debenhams, Sunday Best, The House of Bruar, Bridge and Camp Hopson.

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