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Display stands may help new Zanussi campaign - Clip Ltd

30 Jul 2009

A new advertising campaign is being launched for the Zanussi brand of dishwashers and washing machines that promotes its Italian provenance.

Banner stands could be employed by appliance manufacturer Electrolux to highlight aspects of the new white goods promotion, which will connect Zanussi with Italian design and quality, PR Week reports.

The company has appointed Eulogy to run the campaign alongside marketing agency Tequila and it will consist of the search for a new Italian model to become the face of the brand.

Eulogy associate director Katy Evans described the new approach as a "daring" one for an appliance company, adding: "We hope it''s going to engage women''s interest and bring the brand to life."

Banner displays could help the four-month campaign appeal to its target market, which in this case is defined as fashion-conscious young women.

In related news, display stands could also feature in a new international campaign to relaunch Diageo''s Tanqueray gin brand, which was announced recently.

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