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Exhibition Stands News

ACC Liverpool ''commits to ROI'' - Clip Ltd

26 May 2009

Arena and Convention Centre (ACC) Liverpool has announced a new partnership in order to support its Keep Meeting scheme, which aims to provide event organisers with tools to help measure return on investment (ROI).

The initiative between the venue and the European Event ROI Institute was announced today among the exhibition stands at IMEX, the worldwide exhibition for incentive travel, events and meetings in Frankfurt.

Commenting, Dr Elling Hamso, managing partner of the European Event ROI Institute, said: "I am delighted to see a venue committing to helping organisers measure ROI, something we feel is essential in today''s economic climate."

Jacquie Rogers, general manager of the BT Convention Centre at ACC Liverpool, added that measuring the value of events has never been of greater importance and said the organisations looked forward to offering a range of benefits to clients.

Earlier this month, ACC Liverpool announced a partnership with Liverpool Convention Bureau to offer a new card, which offers exhibition delegates visiting the city a range of exclusive benefits.

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